The Fabulous World of Dior transforms Harrods for the Holiday season
As the holiday season approaches, Dior has created The Fabulous World of Dior, a spectacular presentation illuminating the hallowed halls of the world-famous Harrods department store. An exceptional event combining the charm of the English spirit with French luxury and art de vivre refinement.
For this breathtaking event, Harrods is decked out in a dazzling installation deployed along its historic façade on Brompton Road. A reinterpretation of sketches created during a compelling dialogue between Maria Grazia Chiuri and Roman artist Pietro Ruffo for the Dior cruise 2023 collection, this monumental work highlights the compass rose – a precious symbol dear to the founding couturier – magnified with poetic motifs, expressions of classic Dior references. In a celestial choreography, the lucky star flourishes endlessly, sublimely scintillating to infinity on the facade’s ornate Edwardian architecture.
According to the article on Retail Focus the takeover also includes spectacular window displays, an exhibition and exclusive Dior cafe.