

9th-10th April 2025 Business Design Centre, London
Conferences & Workshops
DAY 1 - Spring Shopper Seminar
Session 1
10:20 – 10:30
POPAI Update
Phil Day, Managing Director, POPAI UK & Ireland
10:40 – 11:00
Sky: A Retail Adventure
- The journey so far
- Asking the big questions to improve and evolve our retail presence
- Introducing SKYVM; managing an ever-complex estate
John Magill, Head of Store Design & Merchandising, Sky
11:00 – 11:30
Revolution Beauty & Linney
Details TBC
Session 2
13:00 – 13:05
POPAI Intro
Phil Day, Managing Director, POPAI UK & Ireland
13:05 – 13:30
Stella McCartney & Trison
Presentation details TBC
13:30 – 14:00
Crown Paints & Outform
From Colour Hell to Colour Help
- Understanding the audience
- Creating a point of difference
- The retail reality
Sarah Skeete, Account Director, Outform
Hannah Abbasi, Head of Insight & Strategy, Outform
Huw Arthur, Channel Marketing Manager, Crown Paints
![Crown Paints Logo[20]](https://static.wixstatic.com/media/c83d1d_67e5ebb731a14e28a19f877c8f05e6fa~mv2.png/v1/fill/w_768,h_768,al_c,q_90,enc_avif,quality_auto/c83d1d_67e5ebb731a14e28a19f877c8f05e6fa~mv2.png)
![revolution beauty logo[19]](https://static.wixstatic.com/media/c83d1d_8da6d4c0c97a43ef8b24f19a3d75e549~mv2.jpg/v1/fill/w_600,h_600,al_c,q_80,enc_avif,quality_auto/c83d1d_8da6d4c0c97a43ef8b24f19a3d75e549~mv2.jpg)


DAY 2 - Masterclass Sessions
Masterclass 2
12:00 – 12:45
Shopper Strategy & Vision
- Determining where to play and how to win
- Aligning with company and category vision
- Defining the proof points and enablers, as well as the actions required to successfully deploy the strategy and establish the shopper marketing vision: people, structure, process and behaviours.
Nick Widdowson, Director, POPAI UK & Ireland

More details coming soon