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DAY 1 - Spring Shopper Seminar

Session 1

11:00 – 11:15 - POPAI Update

Phil Day, Managing Director, POPAI UK & Ireland

11:15 – 11:45 - SharkNinja Case Study

The Beauty of Creativity

How insight, innovation and creativity shaped Shark Beauty’s ambitious interactive in-store display – resulting in a head-turning customer experience. 

  • Shark Beauty Strategy

  • The project and its goals

  • Insights, innovation and creative thinking

  • Outcome and future aspirations

Laura Manley, Trade Marketing and Events Manager UK & Ireland, Shark / Beauty 

Ghalia Wilkinson, Sales Manager UK & Ireland, Shark / Beauty  


Session 2

12:45 – 13:15 – Primark Cares

·  Story Telling

·  Sustainable Design

·  Customer engagement


Oliver Vilcans-Moody, Business Brand Partner, Primark

13:15 – 13:45 - GDR Christmas Review 

  • Review of the most impactful, & creative seasonal executions

  • Windows, pop-ups, experiential, digital & P-O-P displays

  • Key London shopping areas as well as niche independents


Rachel Wilkinson, Managing Director, GDR


Session 3

14:30 – 14:45 - Compliance & Sustainability Report (sponsored by Linney)

The POPAI Team will share:

  • How much manufactured P-O-P display is sent to stores, and actually makes it to the shop floor. 

  • The factors in the supply chain that impact on this and the accuracy of placement in-store.

  • Implications from a sustainability perspective

  • How to address this issue for the future so that the industry is not challenged on its performance

Session 4

14:45 – 15:15 – Brand Presentation - L'Oreal For The Future: Closing the Loop in Cosmetics UK Merchandising

  • A project to ensure we secure a ZERO LANDFILL policy and that our materials are at LEAST recycled, or EVEN BETTER, reused! 

  • A closed loop system where our merchandisers bring the collected waste to our local warehouse to be sorted into 3 clear waste streams.


Kerry Kisbey-Green, Senior Visual Merchandising Manager, L'Oréal 

Masterclass 3

14:00 – 14:45

Sustainability Fundamentals

An overview session to give all those involved in the briefing, design, manufacture, implementation, and afterlife of display an understanding of the tools available to enhance their sustainable credentials and performance.

  • Macro factors affecting society & industry; key drivers for change

  • Laying the foundations; setting up processes and policies to succeed

  • Measuring impact; the role of data in effecting change 


Martin Kingdon, Sustainability & Insights Director, POPAI UK & Ireland

Steve Lister, Head of Sustainability, POPAI UK & Ireland

DAY 2 - Masterclass Sessions


Masterclass 1
10:00 – 10:45

Shopper Marketing Essentials 

  • The shopper and behavioural science

Helicopter view of the key aspects of shopper behaviour that define how shoppers engage at the point of purchase; the importance of leveraging behaviour science to grow sales. 

  • Shopper-led design

The power of key visuals and point of sale design considerations, including the primary message hierarchy; call-to-action design.

  • The role of POP within the shopper marketing framework

Snapshot of the primary and secondary role of P-O-P within the shopper marketing framework; executing brand objectives at the point of purchase. 

  • Measurement & effectiveness

An overview of setting key KPIs and performance indicators to determine the impact of P-O-P campaigns on the shopper; evaluation, ROI & other metrics to consider.

Nick Widdowson, Training & Education Director, POPAI UK & Ireland

Masterclass 2

12:00 – 12:45

Creating Digital Experiences In-Store 

  • Digital in Retail in 2024 - how to attract, connect and engage

  • The role of the Agency in delivering value and steering digital strategy

  • How can you get past the flagship digital deployment and out across the estate?



Pixel Inspiration


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