Conferences and Workshops | vmanddisplayshow

DAY 1 - Spring Shopper Seminar

Session 1

11:00 – 11:15 - POPAI Update

Phil Day, Managing Director, POPAI UK & Ireland

11:15 – 11:45 - SharkNinja Case Study

The Beauty of Creativity

How insight, innovation and creativity shaped Shark Beauty’s ambitious interactive in-store display – resulting in a head-turning customer experience.

Shark Beauty Strategy
The project and its goals
Insights, innovation and creative thinking
Outcome and future aspirations

Laura Manley, Trade Marketing and Events Manager UK & Ireland, Shark / Beauty

Ghalia Wilkinson, Sales Manager UK & Ireland, Shark / Beauty

Session 2

12:45 – 13:15 – Primark Cares

· Story Telling

· Sustainable Design

· Customer engagement

Oliver Vilcans-Moody, Business Brand Partner, Primark

13:15 – 13:45 - GDR Christmas Review

Review of the most impactful, & creative seasonal executions
Windows, pop-ups, experiential, digital & P-O-P displays
Key London shopping areas as well as niche independents

Rachel Wilkinson, Managing Director, GDR

Session 3

14:30 – 14:45 - Compliance & Sustainability Report (sponsored by Linney)

The POPAI Team will share:

How much manufactured P-O-P display is sent to stores, and actually makes it to the shop floor.
The factors in the supply chain that impact on this and the accuracy of placement in-store.
Implications from a sustainability perspective
How to address this issue for the future so that the industry is not challenged on its performance

Session 4

14:45 – 15:15 – Brand Presentation - L'Oreal For The Future: Closing the Loop in Cosmetics UK Merchandising

A project to ensure we secure a ZERO LANDFILL policy and that our materials are at LEAST recycled, or EVEN BETTER, reused!
A closed loop system where our merchandisers bring the collected waste to our local warehouse to be sorted into 3 clear waste streams.

Kerry Kisbey-Green, Senior Visual Merchandising Manager, L'Oréal

Masterclass 3

14:00 – 14:45

Sustainability Fundamentals

An overview session to give all those involved in the briefing, design, manufacture, implementation, and afterlife of display an understanding of the tools available to enhance their sustainable credentials and performance.

Macro factors affecting society & industry; key drivers for change
Laying the foundations; setting up processes and policies to succeed
Measuring impact; the role of data in effecting change

Martin Kingdon, Sustainability & Insights Director, POPAI UK & Ireland

Steve Lister, Head of Sustainability, POPAI UK & Ireland

DAY 2 - Masterclass Sessions

Masterclass 1
10:00 – 10:45

Shopper Marketing Essentials

The shopper and behavioural science

Helicopter view of the key aspects of shopper behaviour that define how shoppers engage at the point of purchase; the importance of leveraging behaviour science to grow sales.

Shopper-led design

The power of key visuals and point of sale design considerations, including the primary message hierarchy; call-to-action design.

The role of POP within the shopper marketing framework

Snapshot of the primary and secondary role of P-O-P within the shopper marketing framework; executing brand objectives at the point of purchase.

Measurement & effectiveness

An overview of setting key KPIs and performance indicators to determine the impact of P-O-P campaigns on the shopper; evaluation, ROI & other metrics to consider.

Nick Widdowson, Training & Education Director, POPAI UK & Ireland

Masterclass 2

12:00 – 12:45

Creating Digital Experiences In-Store