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Image by Brooke Cagle


Introducing the exciting new POPAI Zone at the VM & Display Show 


POPAI, the industry association for shopper marketing and the VM & Display Show, the UK's premier event for visual merchandising and display professionals, is thrilled to announce the introduction of an exciting new POPAI Zone at its upcoming event in April 2024. 


This dedicated zone, in the show’s 33rd year, promises to be a game-changer for the industry. Offering a comprehensive platform for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in the world of shopper marketing.


Key Highlights of the POPAI Zone at the VM & Display Show in April 2024:


Engaging Seminars
The POPAI Zone will include a dynamic and engaging theatre content programme offering a series of seminars and masterclasses over the two days of the show. These sessions will cover topics such as shopper marketing, sustainability, and digital display. Industry experts will provide valuable insights to
help brands, retailers and suppliers stay ahead in the competitive retail landscape.



Networking Opportunities
The POPAI Zone will serve as a central hub for professionals to connect, exchange ideas, and establish valuable connections. Attendees can network with leading suppliers, brands, and fellow industry enthusiasts, fostering partnerships and collaborations.


Exhibition Space
A dedicated exhibition area within the POPAI Zone will showcase the latest products and services from POPAI members - top suppliers in the retail display and shopper marketing industries. 


As part of the show, POPAI Awards 2023 winners will have the opportunity to display their winning displays in a special POPAI winners enclosure. 


Phil Day, Managing Director for POPAI UK & Ireland said: 


“POPAI exists to showcase retail best practice and bring the industry together; what better way to do that than face-to-face at the VM & Display Show - the longest running retail exhibition in the UK. The POPAI Zone will showcase the best in our members’ creativity and instore expertise alongside an engaging content programme in our exciting theatre area. We are also delighted to announce that any POPAI member exhibiting on the main floor or the POPAI Zone will receive a significant discount off the current rate card. We look forward to bringing the industry together in April.”


"The dedicated POPAI Zone at the VM & Display Show in 2024 will provide a unique opportunity for brands and retailers to stay on the cutting edge of shopper marketing, sustainability and gain insights from industry experts” said Andrew Colclough, Director of the VM & Display Show. “As we celebrate the show’s 33rd year we want to say thank you to both our visitors and exhibitors for their support over its long running history. The show always has a great atmosphere due to the creativity and welcoming attitude of its exhibitors and we are delighted to include POPAI as part of this."

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