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Selfridges celebrates celebrate special moments with 2D makeover

Selfridges new season launches across all stores with a focus on helping customers celebrate special moments, big or small. In 2023 this is brought to life through the lens of 2D artistry.

Unveiling all-new window displays and unexpected visual pleasures in its physical and digital spaces, ‘Selfridges Celebrates‘ is Selfridges playful take on how to shop and plan for the moments in life that call for joyful celebration. All year round, customers can find thoughtful gifting ideas and experiences, sustainable solutions and accessible treats, all with a Selfridges 2D twist.

Propability delivered on the creative vision working in co-operation between the illustrators and the Selfridges team. Each window was constructed by printed reboard or diabond in 2d but as the individual elements are layered a 3d effect was cleverly created. Each part was clad in print and as always used sustainable and recyclable materials.

One of the key challenges was to ensure that the various scales, sizes and parts were constructed and printed correctly with Propability managing the process each step of the way liaising between the artists, printers and ensuring a smooth delivery and installation from start to finish.


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