River Island unveils new store concept ‘River Studios’
River Island, one of the high-street’s most iconic names, has launched an exciting new retail concept: River Studios. This retail expansion will see River Island optimise the high street shopping experience to fit the future.
According to Retail Focus customers can expect the concept to deliver a fresh take on the iconic River Island identity, presenting a new River Studios brandmark combined with an elevated visual approach. An exciting new interior scheme takes cues from the eccentricity and curation of boutique stores. This presents as a quirky mix of old and new, to create a fresh, unique environment where natural materials mix with recycled and distressed furnishings and juxtapose with digital content to bring River Studios to life.