Panerai accelerates its regional expansion by opening its first mono-brand boutique in Leeds

Situated on Commercial street, Panerai unveils its first boutique in Leeds in partnership with Ernest Jones. “We see a strong potential for Panerai in Leeds and this new concept boutique will convey the full brand universe to our clients. We are happy to be partnering with Ernest Jones with their expertise in the UK market, established for over 70 years ” stated Jean-Marc Pontroué, Panerai CEO.

“It’s a real honour to be partnering with Panerai for the opening of their first boutique in Leeds, as we continue to strengthen our long-established luxury footprint in the city. Steeped in history and renowned for its design, innovation and craftsmanship, we are excited to welcome clients into the world of Panerai, through an immersive, multisensory shopping experience, that brings this celebrated Italian watchmaker’s captivating story to life.” Neil Old, Managing Director, ‘Signet Jewelers UK and Ireland.

Panerai boutiques are meticulously designed to reflect the brand’s core pillars: Italian heritage, maritime themes, Modern Heroes, and technical innovation. From the exterior, the bold Panerai logo and transparent windows invite passersby to explore the brand’s universe. Inside, elements like the luminescent clock and LED walls serve dual purposes, enhancing the in-store experience while also attracting attention from the outside. These design features are complemented by a unique scent and music, as well as a blend of materials like concrete, marble-effect flooring, and metal grids, each chosen for both their aesthetic and symbolic representation of the brand’s values.

The boutique’s layout is more than just a retail space; it’s a narrative journey through the Panerai universe. It showcases the brand’s various collections and its connection to Modern Heroes—inspirational figures whose stories are visually captured throughout the store. Customers are not merely shopping for a watch but are immersed in a space that encapsulates the essence of these modern-day adventurers, making the boutique an integral part of the Panerai experience.