LEGO® reopen Store in Leicester Square

After four months of extensive refurbishment, the LEGO Group reopened the doors to the LEGO® Store in Leicester Square – now officially, the biggest LEGO store in the world.

As reported by Retail Focus the newly expanded and completely refurbished store features impressive 3D builds inspired by ‘Stories of Britain’ which celebrate the country’s icons, heroes and history. Visitors can get selfies with William Shakespeare who is waiting at the bus top for a red double decker London bus (made out of 270,884 LEGO bricks); in the driver’s seat of James Bond’s Aston Martin DB5; in Harry Potter™’s Gringotts, Diagon Alley and a Dark Arts scene; and alongside Sherlock Holmes. Also featured is Buckingham Palace and Big Ben as well as our friendly neighbourhood Spider-Man.