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EE unveils new Manchester Experience store in the Trafford Centre

EE opened the doors of its brand-new Experience store in the Trafford Centre on Thursday 21st September, guiding shoppers through the latest in connected technology.

Situated in the UK’s third largest shopping centre, the new EE Experience store is designed to empower customers with the best connectivity and technology solutions for their connected life. Featuring a range of the latest connected technology, from games consoles to smart home devices, the innovative new retail concept will offer shoppers in Greater Manchester a dynamic space to work, learn, game and play.

Visitors to the store will explore a host of ‘experience zones’ and ‘room sets’, with each area carefully curated to give customers a taste of future connected living.

The experience zones in Trafford Centre’s EE Experience store include:

  • Welcome Zone: An inviting and dynamic shopfront, including a changeable digital window canvas that lets customers see the latest product launches and in-store offers before they even step inside.

  • Gaming Zone: Feel the power of EE’s network and discover the latest and greatest in gaming – with the most up-to-date games and consoles available to try, as well as expert advice from the team on a range of bundles and plans, gamers of all levels can come in and experience the best in gaming.

  • Base Camp: A space for customers to sit down and work or learn about the connected technology on offer; with comfortable sofas, work benches and collaborative worktops, visitors can stop by for a complimentary tea or coffee, catch up on emails or speak to one of the EE team for advice on a range of products and services. Shoppers can also drop off their device for a rapid two-hour repair service, regardless of the network they are on.

  • Tech Live: Try before you buy with an interactive bench inviting customers to trial the latest innovations, discover new devices and speak to the experts. A host of technology will be on display, evolving as new product launches hit the shelves, with visitors able to browse and purchase their chosen products online.

The new Experience store also gives customers the opportunity to visualise how a range of connected technology could be used in their own homes, by exploring the real-life room sets. These include a Living Room with superfast broadband and connected home technology such as home security and TV packages, and a Home Office with technology to support with online security and working from home.

EE is committed to offering the most personal, customer-focused service on the high street, which is reflected through its Trafford Centre store team. Each team member has different passions and interests that, combined with a love for technology and helping people, make them uniquely placed to advise guests at the store on how to elevate their everyday with connected technology. Visitors to the Trafford Centre store can receive face-to-face advice and guidance on how to use a range of different technology in everyday life, with EE’s Guides helping to digitally upskill the local community.

Asif Aziz OBE, Retail Director at EE, said: “As one of the UK’s largest technology hubs, we are excited to be bringing our new Experience store format to this vibrant and innovative city, helping our customers and the local Manchester community to get the most out of their technology.

We want our stores to be so much more than a traditional phone shop; whether you are an avid gamer, a home worker or even a technology novice, our EE Guides are here to help and share their expertise”.

Simon Layton, Centre Director at Trafford Centre, said: “We’re delighted to welcome EE’s new Experience store to Trafford Centre, offering visitors an exciting new connected space to shop, work, learn and play. EE’s significant investment in this cutting-edge new store exemplifies our commitment to delivering a unique and immersive physical experience that cannot be replicated online.”

The launch of the new Experience store at Trafford Centre is part of EE’s new retail strategy, which seeks to reinvent the role of retail in the telco industry putting innovation, personal experience, and community service front and centre.


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